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The path to PMM leadership

PMM Talks | On-Demand | Career stage | Leadership


Watch this OnDemand

  • What do product marketing leaders look for when hiring new PMMs?
  • What skills are most important for PMMs with leadership aspirations to develop?
  • What does it take to successfully lead a team of PMMs?

In this session, two Product Marketing leaders with a combined 30+ years of experience share their insights on what it takes to reach the top.

Watch this OnDemand

About the speakers

Erin Parkins heads up the Product Marketing team at Turnitin, a leading edtech company dedicated to ensuring the integrity of global education and research.

Under Erin’s leadership, the PMM team has doubled in size and implemented a strategic messaging framework, product and feature launch processes, a competitive intelligence program, and an internal team brand.

Erin has worked in the education industry for 13 years in curriculum content development, field sales, and product marketing.

Gretchen Hanson oversees the product marketing strategy and execution for Turnitin’s suite of integrity products.

Her team focuses on producing sales and marketing resources to support our global teams in the education, publishing and corporate sectors.  

She had a diverse background in both product management and account management before translating those skills and finding her true passion in product marketing.  

Gretchen has 20 years of experience in education and EdTech, and holds a Masters of Library and Information Science from the University of Maryland, College Park.

Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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The path to PMM leadership