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The PMM glow-up: Redefining what to own and how to drive impact
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This presentation explores how product marketers can evolve from being seen as order-takers to becoming strategic leaders within their organizations. Using a superhero metaphor, the speaker introduces four key tools for product marketing success: narratives (to set direction), alignment (to get organizations moving together), boundaries (to define scope), and receipts (to show impact). The talk emphasizes that product marketers already have the necessary powers but need to step into their strategic role by focusing on outcomes over activity, preventing fires rather than fighting them, and clearly defining what they own versus what they influence. The presentation includes practical advice on implementing frameworks, gaining buy-in through pre-meeting work, and demonstrating value to different audiences including sales, product, and executives. Through interactive elements and Q&A, attendees discuss common challenges like being the solo PMM, setting boundaries diplomatically, and gaining senior leadership respect for PMM responsibilities.
Sara Morgan, Head of Product Marketing, Bloomberg Industry Group
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