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Write messages buyers actually remember
Your sellers are sending hundreds of messages a week. How many actually get remembered? This controlled neuroscience study, using eye tracking, voice analysis, and 48-hour recall testing,uncovers the messaging frameworks that cut through the noise and drive action.
Stop guessing what makes buyers listen
Inside, you'll find out why Gain/Active messaging outperforms loss-based approaches, how priming shapes buyer perception before your main message even lands, and the specific techniques that make content memorable rather than forgettable, giving you a research-backed playbook for every touchpoint in the buyer journey.
What you’ll discover
The "chocolate principle" for persuasive messaging and why overdoing your best-performing approach can backfire. (Page 9)
The "distinctiveness gap" that's killing your message recall and unconventional ways to close it. (Page 8)
The one framing combination that created the strongest balance of attention, engagement, and memory was revealed through controlled neuroscience testing. (Page 6)
How to use loss-based messaging as a strategic entry point without letting it undermine your entire campaign. (Page 9)
Two specific message types that consistently underperformed, and the subtle wording differences that made all the difference. (Page 8)
The five questions you should ask before sending any sales or marketing message. (Page 10)
Why familiar-sounding B2B emails are almost guaranteed to be forgotten, even when they use the "right" messaging framework. (Page 8)
The surprising reason your product demo might be working against you, and the pre-demo messaging sequence that fixes it. (Page 7)
Why the loss-based messaging you've been taught to use might actually be sabotaging your long-term results, and the simple framing shift that outperformed it across every metric. (Page 6)
Insights you can action
Packed with findings from Dr. Carmen Simon's biometric research, this report translates complex neuroscience into practical guidance: which message types to use (and avoid), how to sequence communications for maximum impact, and why giving buyers a sense of agency may be the most persuasive thing you can do, all backed by measurable biometric data.
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