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Top 5 myths of competitive intelligence and how to break through the noise [OnDemand]

Webinars | Kompyte

Our world is changing rapidly. Across industries and markets, there are shifts beyond our control, some we might not even know about.

Not having the right information can be detrimental to your best laid plans.

Creating a culture of competitive automation that will enable you to move faster in your market.

We’ll share strategies to help you align your organization and dominate your market.

Catch the replay of this webinar to learn:

  • The top 5 competitive intelligence myths
  • How to separate fact from fiction
  • Best practices for getting leadership buy-in for CI initiatives
  • How to align marketing and sales around CI


Jordan Weiss, VP of Marketing at Kompyte
Marketing, strategy, and demand generation executive with a 20 year proven track record of driving growth for organizations from start-up to Fortune 500. Extensive leadership in building go-to-market strategy and driving results from top talent, as well as leading cross-functional teams to maximize business impact.

McKenzie Wright, Product Marketing Manager at Kompyte
A data-driven program manager with proven experience planning and executing demand generation initiatives. She is equal parts strategic and tactical – with experience developing and managing marketing campaigns, to working cross-functionally with global teams to implement change management. She has direct experience managing multiple projects and maintaining communication with internal and external stakeholders, customers, and prospects to ensure alignment, and timely execution.

Steven Pelham, Product Marketing Manager at Podium
I believe in building and marketing technology that transforms the way the world works. I'm passionate about storytelling and data and love leveraging these passions to craft high-impact go-to-market strategies. As a product marketing leader, consultant, and ambassador I've been able to drive a lasting impact for the people and organizations I work with.

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Kompyte’s competitive intelligence automation platform provides tools to gain key insights & drive better messaging, positioning, product development & revenue in crowded markets. www.kompyte.com

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Top 5 myths of competitive intelligence and how to break through the noise [OnDemand]