Convince the boss: Transitioning to Product Marketing Fundamentals

Templates & Frameworks

Interested in Transitioning Into Product Marketing Fundamentals, but unsure how to ask your boss to open their wallet? 💸

We've just the ticket, in the form of our convince the boss template. 😁

Copy and paste this email 👇 (or download this doc), fill in the gaps, and send it to your boss.

You'll be living the life of a product marketer before you can say: "product marketing strategy."

Hey [insert your boss’ name],

I’m interested in enrolling in Product Marketing Alliance’s Transitioning to Product Marketing Fundamentals course and would like to inquire whether you’d be willing to offer financial support for me to do so.

A role as a product marketer is fast becoming one of the most sought-after positions in the job market. Professionals far and wide are transitioning into the role, applying their skills in a newfound role as a product marketer, and bringing additional value to their company, and I’d love to follow suit.

The course will help me decide whether a career in product marketing is right for me and offer invaluable access to interview prep and materials that’ll plug knowledge gaps to help me achieve my target role.

Moreover, it’ll also provide exclusive, real-world case studies outlining how successful product marketing leaders transitioned into the field and used their transferable skills to their advantage.

Such is the quality of the tuition from the training provider, Product Marketing Alliance, that the company is trusted by leading brands such as Google, Adobe, Slack, and Microsoft.

The course is completely self-paced, therefore, it won’t interfere with my working hours.

By the end of this course, I’ll understand precisely what PMMs do, what they don’t do, and how this role differs from other closely associated roles, as well as what the path looks like from specific roles into the PMM field, plus much more.

What’s more, I’ll also have access to bonus footage and articles from established product marketers, downloadable and editable templates and frameworks, and a 10% discount off all our other courses, so I’ll be well-placed to enhance my understanding even further, and support my colleagues.

I’ve researched alternative companies, and while many online articles and guides advise on transitioning into product marketing, there are currently no courses focusing specifically on transitioning into the industry in such depth and detail that this course does.

I’d be more than happy to discuss this opportunity with you in more detail. If you’d like to do a bit more research of your own before we meet, you’ll find all the information you need including what’s in the syllabus, here.

Let me know if there’s anything else you need from me at this stage.


[Your name]