Voice of the customer reporting template

Want to stay laser-focused on what your customers really think – and make smarter, revenue-driving decisions? The voice of the customer (VoC) reporting template helps you do exactly that. 

Designed for product marketers who need to track customer feedback and align internal teams, this plug-and-play template makes it easy to surface insights, prioritize actions, and steer strategy in the right direction.

What is a voice of the customer reporting template?

It’s your go-to tool for turning customer feedback into a strategic advantage. The template helps you gather, analyze, and present feedback from key sources like NPS surveys, win/loss calls, and support tickets – all in one place. 

It’s structured to help you highlight patterns in sentiment, identify blockers to revenue and retention, and track the impact of your response strategies over time.

In short, it’s part listening post, part action plan, part alignment tool. Total game changer.

Who is it for?

If you’re a product marketer (hi 👋), this template is your secret weapon. But it's also super valuable for anyone involved in customer insights, strategy, or retention, including folks in:

• Product management
• Customer success
• Marketing
• Sales
• Support

Basically, if you attend cross-functional meetings and want to show up with data and a plan, this one’s for you.

How to use the template

Using the template is as easy as sliding into your favorite team meeting with a coffee and some juicy customer insights. Here's how it works:

1. Gather feedback from all key channels: surveys, calls, tickets, reviews – you name it.
2. Drop the data into the linked spreadsheet (we've done the heavy lifting with charts and formulas).
3. Populate the template with your insights, trends, and action plans.
4. Share with your team to align on what’s happening and what to do next.
5. Repeat weekly to keep a pulse on how feedback and performance evolve.

Want a pro tip? Use it as your north star in weekly revenue or retention meetings. It keeps everyone focused, accountable, and ready to take action.

Get your voice of the customer reporting template

Voice of the customer reporting template

Voice of the customer report Analysis of customer feedback & strategies impacting revenue

Google Docs