Week 1: An intro to personas

Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas!

Personas sit at the heart of everything you do, so we dedicated a whole 20 pages to first defining what exactly they are, why they're so important, what they look like, and more, in this eBook: