Week 3: Strategic product marketing

Having positioned products as an executive inside orgs like IBM, Siebel, Tulip Retail, and Janna Systems, April Dunford's now the world's leading expert on positioning for tech companies. She literally wrote the book on positioning.

And, we got two hours with the positioning maestro herself, with a guest appearance from Pendo's Director of Product Marketing, Marcus Andrews.

Now you're familiar with the positioning landscape, this video's a great opportunity to get to grips with other people's positioning nuances, get advice from the ultimate positioning guru, and learn from the questions and solutions presented by others.