Week 4: Collaborating your way to GTM success

In this guide, Maggie McCann, Director of Product Marketing at Centro, covers:

• The importance of communication,
• Building partnerships, and
• Creating cross-functional teams.

Mind the gap: bridging the divide between sales & marketing

My name’s Maggie McCann and I’m going to talk to you about the communication gap that we know exists between all marketing and sales, sometimes all marketing and everybody else, or all sales and everybody else.

Product Marketing AllianceMaggie McCann

And last but certainly not least:

• Want to know how product marketing can create the internal heartbeat for an entire organization?
• Need to know how to win minds (and cycles) across functions to be successful?

Then look no further than this session, delivered by Jason Coari, Senior Director Product Marketing, Lakeside Software.

He'll be going into how product marketing can act as the glue in an organization in order to provide strong GTM strategies and best practices.