The breakdown isn't where you think it is. Find it, fix it, and nail your next launch. Most teams blame execution when launches miss. They shouldn't.

The real breakdown happens upstream - misaligned strategy, unclear ownership, steps quietly skipped under pressure. By the time KPIs fall short, the damage is already done.

That's why the same failures repeat, launch after launch. And as AI compresses your shipping cycles, these cracks don't shrink. They scale.

In this free live session, PMM leaders will learn to diagnose where GTM actually breaks and fix root causes, not symptoms.

What you'll take away

  • A clear framework to diagnose where GTM breaks across strategy, process, and execution, so you stop guessing and start fixing the right things
  • A launch friction map to surface hidden gaps across teams, workflows, and handoffs, and identify which gaps are causing downstream failures
  • A simple cross-functional ownership model that gives PMMs the language to explain and resolve alignment problems internally
  • A friction-to-impact model to prioritize which issues to fix first, so effort goes where it actually drives results
  • A post-launch practice that moves your team from one-and-done launches to a repeatable system that compounds learning across every launch cycle

This session is for you if...

Launch chaos hits every time - and no one can explain why.
Last-minute scrambles, missed handoffs, crossed wires. We'll show you how to trace the chaos back to its source and build a system that prevents it.

Teams are executing, but on the wrong priorities.
Activity is high. Impact isn't. We'll give you a framework to identify where misalignment starts - before it shows up in your results.

Ownership across Product, PMM, and Sales is permanently unclear.
Everyone thinks someone else owns it. We'll walk you through a simple model that makes ownership explicit and gives PMMs the language to drive it.

Sales enablement materials get created and go unused.
The content exists. Sales isn't using it. We'll diagnose why this keeps happening and what high-performing PMM teams do differently.

I can't prove, or even recognize, PMM impact.
When launches fall flat, and leadership asks why, most PMMs struggle to answer. We'll give you the diagnostic tools to connect PMM work to outcomes that matter.

Meet your speakers

Lisa Larson-Kelley Founder & CEO, Quantious
Lisa helps technology organizations bring clarity and structure to complex product marketing challenges. She has built Quantious into an award-winning enablement firm supporting global brands including Meta, Salesforce, and Shopify.

Pia Mitchell Marketing Producer, Quantious
Pia supports the design and execution of GTM strategies and enablement initiatives for B2B technology organizations, helping teams translate complex ideas into clear messaging and scalable workflows that drive impact.