AI product positioning framework

Every AI product claims to be intelligent, predictive, and automated. None of that means much to buyers anymore.

This framework gives you a structured, nine-stage path to positioning that's grounded in what your buyer actually needs, not just what your product does. You'll audit your current claims, map the competitive landscape, uncover unclaimed outcome territory, and land on a position you can defend with real proof.

Created by Manoj Gunti, Head of Product Marketing – Data & AI at Google, this template turns the strategy from his article, Positioning AI products: A step-by-step guide, into a practical, fill-in-ready tool for your team.

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AI product positioning framework

AI product positioning framework A template for outcome-led differentiation Most AI positioning starts with the product – what the AI does rather than what the buyers need. This framework reverses that order. It starts with your buyer’s world, audits your claims against that reality, finds uncl…

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