Members-only Podcasts Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, Champify Learn how to tailor your go-to-market strategy to your sub-vertical's ICP from Shaalin Parekh, Founding Marketing Lead at Champify....
Members-only Articles How to use ChatGPT for product marketing What is ChatGPT and how can you use it to your advantage as a product marketer? Read more to find out....
Members-only Case studies Learner of the Month, March 2023 | Minesh Patel, Vertex Inc Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....
Members-only Podcasts A framework to achieve go-to-market success with horizontal products | Robert Kaminski, Fletch PMM Tune in to hear how to achieve go-to-market success with horizontal products, and create and share actionable insights and guides on LinkedIn....
Members-only Positioning & messaging How brand messaging changes for B2B and B2C companies This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....
Members-only Case studies Expert of the Month, March 2023 | Alex McDonnell Alex McDonnell, a PMA course instructor, won March's Expert of the Month award! Learn his insights and expertise that earned industry recognition....
Members-only State of Product Marketing Leadership 2023 Report Gain fresh leadership perspectives, map your career roadmap, and refine your credentials with the State of Product Marketing Leadership report....
Members-only B2C 7 strategies B2C fitness apps use to increase customer engagement Discover 7 ways B2C fitness apps use different strategies to increase customer engagement, improve their value proposition, and differentiate their app from the crowd....
Members-only Podcasts How to navigate your product marketing promotion | Sapir Segal, Fiverr Wanna know how to navigate your next promotion, or tackle your first role as a solo product marketer? Tune in for more....
Members-only State of Market Research Report Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....
Members-only “PMA was the best place to go.” | RingCentral Explore RingCentral's experience with the PMA Pro Membership team plan and how it helped the team achieve its goals....
Members-only Case studies Expert of the month, Feb 2023 | Div Manickam Div Manickam, a PMA course instructor, won February's Expert of the Month award! Learn her insights and expertise that earned industry recognition....
Members-only Analyst relations What is analyst relations? Best practices and key metrics Unlock the power of analyst relations for your business with our comprehensive guide. Learn best practices and metrics to measure for success....
Members-only Podcasts Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster Learn how to transition your business and approach from a sales-led growth model to a hybrid product-led growth model....
Members-only Product-Led How to be a product-led product marketer What does it take to be a product-led product marketer and how can you adapt your marketing approach for success? Read more to find out....