Elliott Rayner - Product Marketing Alliance

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Elliott Rayner

Elliott Rayner is a storytelling expert and the CMO at OWOW. Having started his career as a product manager at Adidas, he's since led PMM and marketing teams at ASICS, ARION, and Babbel.

Posts

The future of product marketing: Competing with AI, winning with storytelling

Membership content

The future of product marketing: Competing with AI, winning with storytelling

Story distillation: How to craft your minimum viable story

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Story distillation: How to craft your minimum viable story

What are product principles?
And how can you build them?

Product management

What are product principles? And how can you build them?