Jean Fajardo Pires - Product Marketing Alliance

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Jean Fajardo Pires

Product Marketing Manager at TOTVS with 13 years of experience. Passionate about B2B marketing, technology, and retail. I connect strategy, positioning, and growth.

Posts

How target audience, ICP, and personas guide product marketing strategies

How target audience, ICP, and personas guide product marketing strategies

Mastering product-led, sales-led, and marketing-led strategies: The definitive guide

Product Marketing Strategy

Mastering product-led, sales-led, and marketing-led strategies: The definitive guide

The power of prioritization in product marketing

Product Marketing Strategy

The power of prioritization in product marketing