Kushal Khandelwal

Kushal is a Senior Product Marketing Lead at CometCat. He’s passionate about tech, has 6+ years of experience in the SaaS industry, and has been pivotal in scaling marketing at a growth-stage company.

Identifying product differentiators using the MUD framework + template

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Product Marketing Strategy

Identifying product differentiators using the MUD framework + template

The MUD framework is a strategic model that helps organizations evaluate and identify their product differentiators to gain a competitive edge in the market. It comprises: Meaningfulness, uniqueness, and defensibility....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

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