Olga Laul

Olya is based in London, UK, and focuses on product marketing for Google apps across the EMEA region. She specializes in bringing new consumer products to market and driving adoption for them.

Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why?

Members-only

Product Marketing Strategy

Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why?

In this article, I’ll share six key questions that, based on my experience, will be helpful for defining whether a product-led or marketing-led strategy is right for your product....

5 tips on how to manage a truly international new product launch (and survive)

Members-only

Go-to-Market

5 tips on how to manage a truly international new product launch (and survive)

Want to know how you truly scale your go-to-market across multiple markets and languages? If you're B2C or B2C, this article will teach you how to do so with confidence....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.