Shreyas Achar

I’ve spent the last few years leading marketing teams at great startups like Razorpay and CleverTap. Always interested in talking about setting up and growing Product Marketing functions and teams.

India

How product marketing is changing at startups

Members-only

Product Marketing Strategy

How product marketing is changing at startups

Companies, especially early-stage and growth-stage startups are looking at product marketing to take on a bigger and more critical role, and no surprise - I think that's a good thing, and here's why....

Why product marketers also need to be good salespeople

Members-only

Sales Enablement

Why product marketers also need to be good salespeople

For product marketing and sales to thrive, especially at growing companies, product marketers need to possess qualities of good salespeople, primarily in external sales enablement and Internal product-sales....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.