Will Whitham

In this article, I’m going over the best insights from my interviews with CMOs and marketing leaders on creative cultures, along with some findings from my own research....

Discover what brand storytelling might look like in the future, and how product marketing leaders and CMOs can keep up with this evolution....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Austin Beveridge, the "Growth guy" at Bolt, shared with us his experience and how he's applying those lessons as Head of Marketing at Arc Technologies....

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong. Instead, you need to be looking inwards and focusing on marketing internally to get everyone engaged, motivated, and on brand....

Many organizations are working on "customer-led growth". To explain what this means, there's no better person than Amanda Malko, CMO of G2 and tireless advocate for the customer voice....

Here at Product Marketing Alliance's sister company, B2B Marketing Alliance, we’ve talked at length about how important retention is to B2B brands. What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization?...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....