Explore the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022.
Sponsored by Klue and Kompyte, this report explores how product marketers contribute to the CI process, and how the role supports the PMM function.
We’ve focused on an array of topics…
Download your copy and access invaluable insights that’ll enhance your competitive intelligence programs, as we address key areas, including:
👀 Which teams own competitive intelligence
🪜 How the process is carried out
💰 Competitive intelligence budgets
🤝 In-house collaboration
🧗 Competitive intelligence challenges
💡 Tips and tools
A snapshot of what to expect
🛠 76.5% of product marketers are using dedicated competitive intelligence tools.
🤑 61.8% of product marketers have a competitive intelligence budget in place at their company.
👏 69.1% of respondents said product marketing owns competitive intelligence.
📆 Product marketers make competitive intelligence checks part of their daily routine.
The good news? They're hand-picked teasers of what you can expect from this riveting write-up.
So, what ya waitin’ for?