Convince the boss: Narrative Design Certified

Positioning & messaging

Looking to enroll on our Narrative Design Certified course, but not sure how to approach your boss?

Don't sweat it.

Just copy and paste this email (or download this one), personalize it to your org, and let us do the convincing for you.

Hey [insert your boss’ name],

I’m really interested in enrolling in Product Marketing Alliance’s Narrative Design Certified and would like to enquire whether you’d be willing to offer financial support for me to do so.

Narrative design is hugely important to the product marketing function, it creates or reframes a new category where our product is the only entrant, opening up all kinds of new markets where we may not even need salespeople to close deals.

Product Marketing Alliance is a respected company within the field, and they only work with the best. This course was put together by narrative design expert Marcus Andrews. Marcus is currently Director of Product Marketing at Before this, he was the Product Marketing Group Lead at HubSpot and spent almost four years at Google.

He developed the Narrative Design process and was able to replicate, and consistently create amazing stories, and throughout this course, he’ll be taking participants through a practical and actionable, step-by-step framework centered around helping us define our product’s narrative.

The course is completely self-paced so will in no way interfere with my working hours. Once I’ve completed the course I’ll receive official certification, providing I pass the exams.

The course includes:

  • 3 hours of OnDemand course content to work through at my own pace
  • 57 exam questions
  • Real-life case studies of Marcus’ framework rolled out
  • A mock pitch process
  • Narrative Design Certification

Plus I’ll have access to all of the course materials for life.

Earning this certification will help me elevate our product and drive real change to how we approach and enter new and existing markets. This course is the most cutting-edge approach to storytelling and positioning available today and utilizing this knowledge will really give us a competitive edge and help propel our product’s growth.

I have no doubt that this would be a great investment and I’d be more than happy to discuss this opportunity with you in more detail.

If you’d like to do a bit more research of your own before we meet, you’ll find all the information you need including what’s in the syllabus, here. Let me know if there’s anything else you need from me at this stage.


[Your name]