How to create a sales playbook from scratch [Video]

One of the key drivers — indeed, the cornerstone — of any effective sales enablement program is the playbook.

In this article, I’ll cover the must-have product marketing playbook for sales enablement, reflecting on my two-plus decades of experience in sales enablement, product management, and product marketing.

Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.