How to build and scale a product marketing team [Video]

In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier.

While we don’t have the magic formula for the perfect team structure, we do have an awesome community of product marketers who generously shared data on their team structure, average team size, and the stage of their organization.

To help you carve the right path and set your team up for success, we put Cheq’s Senior Product Marketing Manager, Genson Glier, under the spotlight in one of our AMAs.