PMM interview questions at Uber, LinkedIn, Facebook, and more

Interview questions by company

Wondering how the likes of Uber, LinkedIn, Intercom, Amazon, and more screen their candidates? Wonder no more. Here's a selection of questions hiring managers at some of the world's biggest brands ask.

Questions asked at Uber

Can you tell me about a time you’ve had to advocate for a feature or project to be prioritized by product/engineering? How did you approach that conversation?
How do you approach pricing when thinking about rolling out a new feature?
How do you approach shaping the messaging and go to market plan for a new product or feature?
Can you give an example of a company that does product marketing really well? What about one that does it really poorly?
Tell me about a time you had to communicate a big change in direction for which you anticipated people would have a lot of concerns.
How did you handle questions and/or resistance?
Were you able to get people comfortable with the change?
How do you drive adoption for a product’s vision/ideas?
How do you know how well your idea or vision has been adopted by other teams or partners? Give a specific example highlighting one of your ideas.
Give me an example of a time when you conducted research that influenced product decisions.
Follow up — how did you communicate that with your Product team? And your Ops/Marketing team? Where did leadership play a role here?
Walk me through your experience with a product end-to-end. How did you identify the product solution? What happened after that? How did you communicate the product solution internally? How did you message it externally? What did you evaluate for success?
Walk me through your experience with feature delivery delays and tradeoffs of a product. What happened? How did you navigate through it? What did you evaluate for success?
How do you think about measuring impact of product marketing initiatives?
How do you prioritize product marketing initiatives to ensure you’re aligned with short and long term goals as well as company vision?
How do you think about implementing and communicating product marketing research and initiatives so it’s properly utilized by teams within the company?
How do you approach getting buy-in from cross-functional stakeholders for a certain campaign or initiative?
In what ways do you see product marketing and growth marketing working together on the team and program level?
How about product marketing and content marketing?
What’s your favorite product marketing moment and why?
Do you have experience with end-to-end product delivery? Walk me through an example.
Tell me about a time you were driving toward a goal and were more than halfway to the objective when you realized it may not be the best or right goal or may have unintended consequences. What was the situation and what did you do? [testing for achieving the right result versus driving goal for sake of goal achievement]
They may follow up with questions to determine if the person was willing to take a hit on goal attainment to achieve the right result and test long term versus short term thinking.
Do you have experience overseeing roadmap strategy and definition?
Give me an example of when you have to make an important decision in the absence of good data because there just wasn’t any. What was the situation and how did you arrive at your decision?
Did the decision turn out to be the correct one? Why or why not?
Tell me about a time a customer wanted one thing, but you felt they needed something else. How did you approach the situation, what were your actions and what was the end result?
How you collaborate with Product? What role does PMM play in shaping product strategy? What happens when PMM and product disagree? With Sales? With leadership? Can you share some examples.
Tell me about a time you had give an an unpopular opinion or feedback- ie how do you pushback
Tell me about your experience supporting an emerging partnerships/channel team? How do you think about the go-to-market motion for partners?
Tell me about your experience with high impact research?

Questions asked at LinkedIn

What are specific examples of when you have influenced a Product Manager?
Walk me through the last product launch. What was your role and what were the outcomes?
What do you know about the HR Buyer?
What's a project you've worked on that has failed? What did you learn?

Questions asked at Facebook

Describe a product or product feature you have been responsible for launching: what was the biggest challenge you faced and how did you overcome it?
How did the product adoption process work in your last role?
How did you manage to increase that adoption?
How would you rate your media knowledge?
How do you deal with difficult people?

Questions asked at Intercom

What’s the role of product marketing?
What do you believe product marketing’s role should be in a product-first company? Where can PMM be most impactful?
What 1-3 skills do you think are most important for a PMM to be successful?
Who are your product marketing ‘crushes’ - companies you think do product marketing really well, and why?
How would you announce a new feature?

Based on a hypothetical launch [details of which are provided]:

How would you approach developing messaging for this launch?
Suggest 3 tactics you would employ to announce this feature to current customers.
Who are the internal stakeholders you would work with, and in what capacity?
How would you think about measuring the success of this announcement?

Questions asked at Amazon

Tell me about a time you made a difficult decision and how you knew it was the right solution
Give me an example of a calculated risk that you have taken where speed was critical. What was the situation and how did you handle it? What steps did you take to mitigate the risk? What was the outcome?
Give me an example of a time you used customer feedback to drive improvement or innovation. What was the situation and what action did you take?
What’s your secret to success in setting stretch goals for your team that are challenging, yet achievable? Tell me about a time you didn’t hit the right balance. How did you adjust?
Tell me about a problem you had to solve that required in-depth thought and analysis? How did you know you were focusing on the right things?
Give me an example of an idea you had that was strongly opposed. Why was there so much resistance? How did you handle the negative feedback?
Tell me about a time that you strongly disagreed with your manager on something you deemed to be very important to the business. What was it about and how did you handle it?
Describe the most significant, continuous improvement project that you have led. What was the catalyst to this change and how did you go about it?
Tell me about a time you were able to make something significantly simpler for customers. What drove you to implement this change?
Tell me of a time when you took on work outside of your comfort area and found it rewarding?

Questions asked at Etsy

Describe product marketing in three words.
Can you talk us through a particular GTM campaign you worked on? From inception of the idea through content creation, launch, and reporting. What, if anything, would you have done differently?
What has been your biggest achievement so far and how did you achieve it?
Tell us about a time when you had to analyze business performance and initiate a plan to impact the result. What was the outcome? Is there anything you would have done differently?
What has been the most pressurized situation you have ever found yourself in at work? How did you handle it?
Tell me about a situation in which you have had to adjust to changes over which you had no control. How did you handle it?
Tell me about a time when you had stakeholders with different objectives or priorities and how you handled that.
How do you approach stakeholder management when you start in a new role?
What do you think your biggest development opportunity is?
What drives you in your job?

Questions asked at Lane

What technical writing skills do you possess?
Based on your portfolio can you tell me why you chose specific language for the messaging when another would have served better?
Tell us about a time when you successfully brought products and product features to market to different audiences, meeting usage and revenue goals

Questions asked at TouchBistro

Case: You are responsible for bringing in-restaurant ordering kiosks to market. How would you craft a GTM strategy to ensure the success of that product launch? Assuming there are difficulties, how would you navigate them to ensure product success?
Hypothetical: Tell us about an example of your favorite product, poorly marketed & a poor product that is exceptionally marketed.
Behavior: Tell us about a time when you successfully brought products and product features to market to different audiences, meeting usage and revenue goals.

Questions asked at Prodigy Education

You are a PMM for the game, and the game team has a big release in 2 months. Walk through strategic approach to:

1. Ideating GTM push

2. Working with product & marketing teams to build - PLAYERS FOCUS, teachers & parents secondary

3. Launching it smoothly

4. Measuring the results & learning from them

Tell me about a time when you used your ability to analyze product and marketing performance metrics, making decisions accordingly.
Tell us about a time when you successfully brought products and product features to market to different audiences, meeting usage and revenue goals.
How do you deal with churn?

Questions asked at JetBrains

How do you decide which events to attend?
What's your process when launching a new product?
How do you choose which features to promote?
What should you do if the product team refuses to develop features that customers need?

Questions asked at Trust in Data

How do you define product marketing?
What's the hardest part about product marketing?
Have you managed a budget?
What is your leadership style?
Are you comfortable with public speaking/leading webinars?
Are you okay working independently on projects (production) as well as strategy?

Questions asked at Eleven

Why this role and why this company?
What areas of marketing are you strong in?
What areas of marketing do you not enjoy working?
Walk me through how you would start a go-to-market strategy for a new product or feature.
How do you learn something that you don't know about?
How comfortable are you with presenting, speaking in front of groups?

Questions asked at Leadfeeder

Define product marketing in your own words.
If you are responsible for launching a new feature, what would your strategy and tactics be when it comes to:

i) get existing users to adapt the feature?

ii) get new clients to try the product?

Who do you think would use that feature and for what purpose?
How would you improve the copy and instructions in the app for that feature having i)'s use cases in mind?
Imagine a client has ignored this feature and the data shows that utilising the feature is essential for customer’s success. How would you find that client segment and how would you promote the feature to that client segment?

Questions asked at Postmates

How do you use owned channels to retain customers?
What would you do to acquire new customers?
Tell me about a time you had to convince someone about your point of view?
How do you manage projects?