Thursday, November 18
Time: 9am PT | 12pm ET | 5pm BST
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In this session, Chee Xuan Tang, Head of Product Marketing at Wise, will discuss how to launch a global product in APAC markets. This will include how you can use insights to influence localized positioning and messaging and how to identify user segments and developing a localized creative approach that appeals to them.
Join this PMMnow session as we cover:
✅ How to run user research, identify actions from user insights
✅ User segmentation
✅ Localize messaging and creative approach
✅ Selecting the right channels for launch
About the speaker
Chee Xuan is the Head of Product Marketing at Wise - a fintech company that empowers people to send, spend and receive money wherever they are, at the real exchange rate, with no hidden fees. She leads GTM strategy, user insights and drives adoption across APAC.
With 9 years of marketing experience, she’s obsessed with uncovering user insights to influence product improvements and positioning. She’s a huge advocate for customers in APAC, passionate about championing their needs and educating global teams on local market nuances.
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