Market segmentation explained: The smart way to target customers [Video]

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs

Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.

What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.