Take your product marketing team to the next level [VIDEO]

In this piece, I’ll be explaining how to use storytelling to appeal to prospects, connect with customers, and take your product marketing team to the next level.

While we don’t have the magic formula for the perfect team structure, we do have an awesome community of product marketers who generously shared data on their team structure, average team size, and the stage of their organization.

In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier.