![Perceptual product positioning maps: explained [Video]](/content/images/size/w600/2024/05/PMA_Content-Hub-Product-Marketing-Unpacked_Youtube_Thumbnail_Template_--19-.png)
Perceptual product positioning maps: explained [Video]
Learn more
Enjoyed this video? Why not check out some related reading 👇
What is a perceptual product positioning map?
Perceptual product positioning maps play a vital role in a positioning strategy. Here’s what they are, why they’re handy, and how to create them.
Lawrence Chapman
What is positioning? | The complete guide
A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.
Bryony Pearce
How to create effective product positioning + examples
Effective product positioning is crucial for differentiating your offering, establishing your value, and giving you the edge over competitors.
Lawrence Chapman
.svg)