Positioning: The art of being something to someone [VIDEO]
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What is positioning? | The complete guide
A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.
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Marketing VP Julien Sauvage breaks down the art and science that go into his seven-step positioning framework.
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How long should you spend on messaging and positioning?
If you don’t have messaging and positioning clearly defined, selling your product to your target market will be challenging. This raises the question: how long should you spend creating messaging and positioning?
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