A practical guide to building and using buyer personas [VIDEO]

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?

Buyer behavior has changed greatly over the last five years. Here’s what product marketers need to do in order to keep up.

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns.