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Lindsay Boyajian is now the Vice President of Marketing at Conductor

The product roadmap is so important, it helps a business say what they’re going to deliver and why it matters. But product marketing too often is left out of the roadmap process.

In this article, I’ll explain product marketing’s role in the roadmap and why and how it can be incredibly valuable to get PMMs involved from the get-go.

My name's Lindsay Boyajian, I am on the product marketing team at Conductor.

For those of you who don't know Conductor, we are an SEO and content marketing software company. We help everyone from Citi to Argos to Lyft, make sure their content is actually found on Google when everyone's searching for them.

In this article, I want to talk about the product roadmap. It can be kind of elusive for product marketers to get into the product roadmap planning process.

Often you hear of product managers going off away from the product marketers in the room, and creating the roadmap, and then coming back out and saying "Here, product marketers, here's the roadmap".

But that process is fundamentally broken because product marketers have so much to offer and so many insights to bring to that. So in this article, I'll be talking about what we can offer into the roadmap and how we can bring that to our customers and prospects.

I'll be focusing on topics such as: