It goes without saying: the go-to-market process is a pivotal part of the product marketing function - period.
With the State of Product Marketing Report 2021 revealing a resounding 79% of PMMs are responsible for managing product launches, we're kicking off the new year with the State of Go-to-Market Report 2022, a write-up dedicated to the essentials of GTM.
Complete the survey, share your invaluable expertise, and help us deliver a report jam-packed with transferable insights.
Your feedback will reveal how PMMs are bringing products to market and help you tweak and refine your process to achieve optimum results, as well as:
🚀 Discover average GTM spend, supporting your future budget requests.
🚀 Outline out how often PMMs talk with customers, to improve your comms.
🚀 Understand best practices for stakeholder management to improve relations.
🚀 Establish GTM's contribution to revenue growth rates.
🚀 Identify common GTM tools to make the process seamless.
And we've not even skimmed the surface - we've much more up our sleeves...
However, before we can deliver the goods, we need you to do your part.