Members-only Competitive Intelligence Competitive differentiation: How to stand out from the competition Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....
Members-only Articles How to use ChatGPT for product marketing What is ChatGPT and how can you use it to your advantage as a product marketer? Read more to find out....
Members-only “The PMA Master’s courses are an excellent investment in your career.” - Andy Vale, Infinity We spoke to Andy Vale, Product Marketing Manager at Infinity about his experience with the Mastering Product Marketing subscription with Product Marketing Alliance....
Members-only Positioning & messaging April Dunford explains how to master positioning for growth In this article, I’ll explain three of the main competitors; the hordes, the giant, and the ghost, and walk you through how to position your products or services for maximum impact, with examples from my experiences not only competing but winning....
Members-only The psychology behind pricing: 5 pricing principles My name's Phill Agnew and I'm going to talk about the psychology behind pricing. I'm going to walk you through five pricing principles and focus on two specific tactics that the majority of SaaS brands use, I'll explain the science behind those....
Members-only Careers Product marketing’s path to the V-suite I want to share some learnings from my career, discuss how as a profession PMMs have got to where we are today - somewhere very positive and in a position of increasing clarity - and how we can continue to prosper and demonstrate our value in order to progress further....
Members-only Building a multi-channel customer marketing strategy The lines are often blurred when Customer Success and Product Marketing teams collaborate. In this session, Priscilla will discuss how the two functions can work together to increase customer satisfaction and product usage....
Members-only 3 ways to gain a deeper understanding of your buyer What’s the most invaluable asset for a Product Marketer? Buyer Insights. I would trade anything for it. When you don’t know enough about your buyer, any campaign that you run would not result in desirable outcomes and move the needle towards achieving your business results....
Members-only How Product Marketing helps build the product How product marketing influences the early stages of product development when to get involved and how...
