Members-only Membership content How to write human messaging: Practical tips for better copy Even top tech companies struggle to make their messaging resonate. Why? Because it's sanitized, crammed with abstractions, and utterly devoid of personality. Emma Stratton, celebrated B2B messaging trainer, shares her top three techniques to change that....
Members-only Membership content Making AI your most effective colleague in product marketing Join us on a journey through the evolving landscape of product marketing with AI, guided by Cloudflare's Ben Munroe. Uncover how AI can gather insights, personalize marketing efforts, and streamline operations to revolutionize your strategies....
Members-only Membership content Your five-step playbook for successfully raising prices Discover the secrets to successful price increases with Josh Bean's five-step framework, perfect for scaling businesses seeking revenue growth....
Members-only Membership content Mission (not) impossible: 5 key metrics for understanding product marketing success As PMMs, we live in a data-driven world where decisions and results matter. We're constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it's really not....
Members-only How to create a compelling story for technical products Let's explore a framework that will allow you to find and tell your product's story. Plus, learn seven storytelling methods you can use to make even the most complex products easy for customers to understand....
Members-only Product Demos How to deliver a killer demo and train your sales teams to do the same Elevate your product demonstrations with insights from Rachel Nulman-Schapiro, vcita's VP of Product Marketing. Discover strategies for engaging presentations and empowering your sales team to deliver impactful and memorable demos....
Members-only Analysts are personas too: Best practices to develop your analyst relations strategy Join me for a deep dive into the world of analyst relations. We’ll cover... - Analysts’ vital in the tech space - The four steps to build your AR strategy - How to engage analysts throughout your GTM - How to measure your AR strategy's impact - Some best practices and hard-won lessons...
Members-only We have liftoff: Turning your launch process from chaos to competitive advantage Welcome to space camp! Today, we’ll be talking about launching products and how to turn that process from a chaotic cost center into a revenue-driving, repeatable competitive advantage....
Members-only Membership content Turn product marketing into a strategic and competitive powerhouse Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....
