Members-only Membership content Propelling growth: Leveraging product marketing as a strategic function to achieve target OKRs In this article, we'll be diving into the realm of product marketing, examining its strategic functions, and exploring how we can leverage it to achieve OKRs....
Members-only Membership content The three Ps of product marketing: A recipe for driving value at a growth-stage company Hi there! I'm going to focus on about the three P's of product marketing: people, product, and process. I'll define each of these three P's as we go along and also share some do's, don'ts, lessons, tools, and takeaways....
Members-only Membership content Effective industry marketing strategies for enterprise SaaS I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....
Members-only Membership content The ‘A, B, Ps’ of GTM prioritization – A framework for crowded markets When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....
Members-only The role of regional product marketing in helping accelerate growth within new markets Hi, my name is Jony Tabuteau, Senior Product Marketing Manager for Xero. My team is essentially responsible for helping to accelerate Xero’s growth in North America, and that's what I'm excited to talk to you about today: the role that product marketing plays in growth....
Members-only Membership content Positioning change: Change migration through a product marketing lens We're all change experts. Over the past few years in particular, each and every one of us has experienced massive amounts of change and gone through tons of ups and downs. I want to share some learnings from those changes and frameworks to help position change in work and in my personal life....
Members-only Membership content Turn product marketing into a strategic and competitive powerhouse Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....
Members-only Go-to-Market: Aligning with growth, product, and sales to drive growth I’ll tell you the story of how I went from being a team of one to leading a team of five and I’ll reveal what I learned along the way about the seven key factors that are essential for aligning GTM teams and driving growth....
Members-only Membership content Pricing and packaging: Working as a cross-functional team I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....
Members-only Product-led growth: How to get a seat at the table and prove success as a PMM Learn how to be a successful PMM in a PLG organization, including how to get a seat at the table and prove your success....
Members-only Go-to-Market best practices: Navigating the web We're going to define what a GTM strategy is and focus on effective product launches, leveraging data (one of our favorite things), a persona-based approach to messaging, and finally, the soft skills that drive GTM strategy....
Members-only Why PMMs are the right choice to be the brand evangelist This article covers the rise of the product marketing evangelist and why this is the perfect role for your product marketing teams....
Members-only A practical guide to creating a winning positioning and messaging strategy Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....
Members-only Membership content Data-driven storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Membership content Product launches (and re-launches): How to resource, differentiate and maintain momentum Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....
Members-only Member eBooks and playbooks From our PMM strategy deep dives to quick and easy "how to's", here's access to every single one of our awesome eBooks and playbooks. No form-filling is required....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Monthly Member Spotlight Our members are the heart and soul of our community, and we want to shine a spotlight on your successes, challenges, and everything in between. That's why we're launching our Monthly Member Spotlight program - a way to highlight and celebrate the incredible work that you're doing....