Podcasts

We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more....

"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful."...

"People feel this immense sense of pressure to be productive because they are at home and they want to be responsive and doing all these things, because they don't want to portray this image that they're not doing their job. So I would just say don't beat yourself up around that idea."...

"We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."...

I think PMMs are the best-suited people to start their own companies because the role is naturally a catch-all in the middle of the strategy of how a product is going to market and making sure that it is growing....

You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."...

We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing......

In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing......

"25% of marketing budget is wasted, it gets no ROI. 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."...

In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry to the problems most CEOs face....

We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways....

As part of our ongoing mission to speak to 50 PMMs and learn about how they got into the industry, what their days look like and who they interact with most, we spoke to Linda Wang, Senior Product Marketing Manager over at Teachers Pay Teachers....

We caught up with SurveyMonkey's Director of Product Marketing, Sarah Din, about everything from a day in the life of her shoes to what skills she thinks PMMs need to nail first....

We caught up with Liza Collin, Market Readiness Director at Visma, a couple of weeks before Liza presents at the Product Marketing Summit in London to chat about her journey into the world of product marketing....

We caught up with Elizabeth Brigham, Head of Product Marketing (Software) at Morningstar, a couple of weeks after Elizabeth scooped the Product Marketing Leader of the Year title at the annual Product Marketing Awards to chat about her journey into the world of product marketing....