Lawrence Chapman

Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral, is a product marketer with plenty of experience in launches products, and in this episode of the Product Marketing Insider podcast, she shares her expertise on how to plan the perfect product launch....

We’re gathering insights for the State of Product Marketing Report 2023, which promises to be our deepest, most comprehensive industry overview to date. Complete the survey, share your invaluable insights, and contribute to a report that’ll rock the PMM world to its core....

With World Poetry Day upon us, learn how you can improve your product marketing skills with support from Product Marketing Alliance....

Establish your influence, authority, and strategic value with our brand-new offering: Advanced Product Marketing Certified....

GhostRanch's Mikey Mioduski sits down with CMO Chris Lynch to discuss why presentations are so important, and how they can set your org apart from the rest....

Allie and Kelsey from GhostRanch highlight three C's to look out for in presentation materials: Cohesion, Composability & Continued Learning....

This year, Product Marketing Summits are set to be bigger and better than ever. We're looking forward to sharing indispensable insights with product marketers at venues around the world....

We could talk until the proverbial cows come home about how much we love product marketing. Here’s what a handful of our Top 100 Product Marketing Influencers said when we asked why product marketing rocks their boat…...

Whether you’re a sales connoisseur looking to revisit old ground, or an entry-level product marketer learning the ropes, Sales Enablement Certified features essential insights that’ll help you fill your knowledge gaps and thrive in the increasingly competitive field of product marketing....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

Offer your intel for our enthralling, upcoming report - the State of Product Marketing Metrics 2023, an exploration of how PMMs are using metrics to optimize critical practices....

With a new calendar year underway, professionals the world over have set targets as they strive to develop their respective careers, recognize their personal targets, and develop their product marketing skills. We'll be by your side every step of the way, as you seek to climb the corporate ladder....

In the first Product Marketing Insider episode of 2023, we’re continuing to bring you all the action and insights from the live podcasting stage at the Product Marketing Summit in San Francisco. We're thrilled to bring you intel courtesy of Holly Watson, Senior Product Marketing Manager at AWS....

A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....

As part of our research for the Competitive Intelligence Trends Report 2022, we asked respondents to reveal the following to help product marketers improve their CI programs in 2023: Competitive intelligence tips, and competitive intelligence tools....