Lawrence Chapman

The free trial model has been adopted by many companies as part of their product marketing strategy, with the process bringing undoubted benefits to the table - but could the process potentially have an adverse effect and damage your product?...

Complete the survey and help us kick off 2022 with the State of Go-to-Market Report 2022, a write-up dedicated solely to the nooks and crannies of GTM. Share your invaluable expertise, and help us deliver a report jam-packed with transferable insights....

In the 2021 Competitive Intelligence Trends Report, we explored who is responsible for the CI function to decipher which department owns the process and understand who is responsible in most cases. But how is the process being executed?...

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated....

With sales and marketing teams continuing to use in-app messaging to engage with their customers, this prompts two questions: A) Why is it useful, and B) Why is it important?...

Bettina Jakobsen, Product Marketing Manager at Google, formerly of trivago, and Kim Beinborn, Head of Customer Success at AMER HT Central at Slack give their insights on how to lead remote teams....

In the 2021 State of Product Marketing Report, 78% said collaboration with coworkers is a key PMM skill, whilst 77% said communication is the most important trait. Are PMMs using these traits to support sales enablement teams?...

2021 has been another scintillating year here at Product Marketing Alliance, with a bunch of products, reports, and events delivered to the PMM public. Check out the highlights from the last 12 months....

There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role. Sarah Din, Director of Product Marketing at SurveyMonkey, treated us to the pearls of her wisdom and gave her advice on how to create content messaging that's sure to resonate....

This week on Product Marketing Life, Mark Assini welcomes Jack Preece, Product Marketing Executive at Linnworks....

In The Goald Standard Podcast, host Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets....

Carter Holland, Market Strategist at GhostRetail, has 25 years of experience leading large-scale marketing teams and shares his insights on how product marketers can measure the success of their product launches and optimize the launch process....

Averie and Mark dig into how developer product marketing and traditional product marketing differ. They also discuss the challenges and benefits of marketing to developers, and why developer PMM is likely to become a big part of the larger PMM landscape....

This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google....