Lawrence Chapman

You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....

The decision-making process works in tandem with consumer behavior, but what is consumer behavior, and more importantly, why is it applicable to businesses, as well as the consumer?...

Awesome news: the State of Product Marketing Report 2023 has arrived - and it’s bigger and better than ever. Download your copy and propel your practice with intriguing intel....

The State of Go-to-Market Report 2023 is finally here, and it’s jam-packed with unmissable intel. Uncover key facts and findings to help you align stakeholders, overcome GTM challenges, and deliver elite product launches....

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an F-18 fighter pilot but ended up going in a very different direction....

I'm Jasmine Jaume, Group Product Marketing Manager for Intercom’s core product marketing team and developer platform. I'm excited to share with you what a day looks like for me in this role, lessons I’ve learned throughout my career, as well as product marketing best practices not to follow....

Product marketing is loaded with a plethora of industry-specific terms you need to know as part of your role. So, with this in mind, we’ve created a Product Marketing Periodic Table to help you understand the essentials....

Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....

Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, it’s our pleasure to announce that the Learner of the Month award for May goes to Isamar Vega....

Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....

In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica shares how she and a group of individuals at Copper brought their newest product, Wyndy, to market, how ICP research helped the launch, and how the team navigated entering a new customer segment....

Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for a PMA membership and has gone from strength to strength....

Last month, Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik, scooped April’s accolade, and now, we’re thrilled to announce the Expert of the Month for May is Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)!...

Go-to-Market Blueprint targets the core topics of GTM strategy, from ideation, to delivery, to growth and everything in between. This interactive course allows you to learn, practice and perfect your skills so you can build and implement every Go-to-Market strategy with confidence....