Lawrence Chapman

It's imperative for every company to drive conversions and onboard as many customers as possible. Sean Broderick, Director of Product GTM at Sitecore, and Nadav Charnilas, Director of Product Marketing at Namogoo offer their advice....

Sales Enablement Certified is packed with content that’ll help you put effective processes in place that’ll ensure you hit the highest sales enablement benchmarks and convert more prospects into customers....

Problems when gathering competitive intelligence isn’t uncommon. As the saying goes: “anything worth having, doesn’t come easy”, and believe us, competitive intelligence is worth its weight in gold. Here are some challenges you may encounter during the process, and how to address them....

A pre-order strategy is when a company takes orders from customers for products before the official product release. It is a tactic used in the build-up to a new product launch to rally hype and excitement....

There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role. Sarah Din, Director of Product Marketing at SurveyMonkey, treated us to the pearls of her wisdom and gave her advice on how to create content messaging that's sure to resonate....

In this article, we’ll take a look at the role of CI in PMM leadership through the results of the State of Product Marketing Leadership report....

Effective recruitment is very much part and parcel of life as a product marketing leader. We asked product marketers which marketing hire should leadership teams prioritize at a B2B startup....

In this episode of Product Marketing Careers, host Al Dea is joined by Jameelah Calhoun, Global Head of Product Marketing at Eventbrite....

To learn more about creating a culture of competitive intelligence (CI) within your organization and using it as a catalyst for collaboration, Erik Mansur, VP of Product Marketing at Crayon, sat down with Patrick Wall, Head of Competitive Intelligence at Imperva....

We're thrilled to announce that we've teamed up with Highspot and made a brand-new addition to our catalog of auditory entertainment: Leading the Way: The Sales Enablement Podcast....

Analysis can give you the answers to the essential questions nipping away at the back of your mind, allowing you to not only beat the competition but also connect with your customers on a much deeper level....

With workloads on the rise and no more hours in the day, what should a product marketing manager do when faced with the challenging prospect of footing a new department on a solitary basis?...

In this article, we outline the tactics you should use if you’re a Senior Product Marketing Manager or Director of Product Marketing and you have your eyes set on the CMO role....

In this episode of the Product Marketing Careers Podcast, Al Dea is joined by Shari Diamond & Tom Crist, Principal Product Marketing Consultants at Fluvio....

With more people tempted by the prospect of leaving their current role behind and seeking pastures new as a Product Marketing Manager, we're keen to give you some advice on best practices for transitioning into the field and the product marketing skills that'll help you flourish....