Lawrence Chapman

In this episode of the Product Marketing Careers Podcast, Al Dea is joined by Shari Diamond & Tom Crist, Principal Product Marketing Consultants at Fluvio....

With more people tempted by the prospect of leaving their current role behind and seeking pastures new as a Product Marketing Manager, we're keen to give you some advice on best practices for transitioning into the field and the product marketing skills that'll help you flourish....

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific....

In preparation for the State of Product Marketing Report 2022, we’re turning back the clock and revisiting the 2021 report to whet your appetite....

Are you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves....

It's a leader's job to ensure the members of their team understand and embrace their responsibilities to support the company to fulfill its objectives. With product marketing leadership styles varying, we wanted to understand how product marketers are leading their teams....

The upcoming State of Product Marketing Report is set to provide a comprehensive overview of the product marketing landscape and how the role has evolved during the last 12 months....

We’ve trawled through our bookcase here at Product Marketing Alliance HQ, and cherry-picked our top 10 product marketing books for your reading pleasure...

This week on Product Marketing Careers, Al Dea welcomes Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight....

Customer retention and customer loyalty are both critical to the success of your products and company dynamic. Discover which methods you can use to retain more customers and why it's so important....

In this article, we explore which methods can be implemented to improve remote product marketing jobs, with insights from industry experts....

It can be awkward asking those in charge to fund your career development. So, we've popped together a handy resource to allay your fears and do the hard work for you. Copy and paste this email (or download this doc), fill in the gaps, and send it to your boss....

Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....

In this episode of the Product Marketing Careers podcast, Al Dea welcomes Scott Shapiro, Director, and Head of Global Product Marketing at Secure Code Warrior....

Numbers are one of the single most important aspects of anything you do as a product marketer. Here are some number-crunching tools lots of product marketers are happily using to scale their offering....