Sales Enablement

In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it....

Sapphire Reels outlines the best practices for building and scaling your sales enablement approach and how to carry out product discovery....

This article serves as a hub of sales enablement insights, focusing on what it is, why it's important, and advice from experts in the field....

Kyle Doerflein, Director of Sales Enablement at LogicMonitor, gives tips on how to convert your sales enablement function into significant revenue....

Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....

Numbers are one of the single most important aspects of anything you do as a product marketer. Here are some number-crunching tools lots of product marketers are happily using to scale their offering....

Sales enablement sessions are the ideal opportunity to put the sales reps on your team in the right frame of mind. They should be encouraged to ask questions to establish a firm understanding of your product and its features....

This article explores how sales enablement is a critical function of organizations, and why start-ups should invest in it....

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....

My name’s Kristen Karpinski. In this article, I’m going to share three awesome tips for boosting your revenue with tailored demos....

Storytelling’s nothing short of an art. If you’re yet to master it, here are 10 simple but seriously effective tips to help transform yours from good to great....

If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....

My name’s Roopal Shah, and I'm here to talk to you about some enablement basics for product marketers. I have over a decade of experience in both high-growth startups and established companies, focusing on B2B PMM and enablement. I bring a unique perspective on how both sides of this world work....

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

In the 2021 State of Product Marketing Report, 78% said collaboration with coworkers is a key PMM skill, whilst 77% said communication is the most important trait. Are PMMs using these traits to support sales enablement teams?...