Sales Enablement

My name’s Roopal Shah, and I'm here to talk to you about some enablement basics for product marketers. I have over a decade of experience in both high-growth startups and established companies, focusing on B2B PMM and enablement. I bring a unique perspective on how both sides of this world work....

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

In the 2021 State of Product Marketing Report, 78% said collaboration with coworkers is a key PMM skill, whilst 77% said communication is the most important trait. Are PMMs using these traits to support sales enablement teams?...

In this article, I’ll cover the must-have product marketing playbook for sales enablement, reflecting on my two-plus decades of experience in sales enablement, product management, and product marketing....

Customers trust and build loyalty with a business that they can identify with. They want to be spoken to in a language they understand. You can only achieve this with the right localization strategy. So, how do you go about it? Here are some tips to help you build one....

In some cases, product creates sales enablement assets, in others, it’s the remit of customer success, while product marketing teams are often entrusted with the responsibility. But which teams are predominantly responsible for the creation of these materials?...

Last year, we completed the Sales Enablement Landscape Vol.1, checked out how the world of sales enablement and product marketing are aligned, and it went down a storm. Twelve months on, and we’ve surveyed 250+ product marketers for the eagerly-awaited sequel: the Sales Enablement Landscape Vol.2....

The job of product marketing is to make selling easier. I invested the last five years selling to C-level executives, business owners, and school districts. Each role differed but one constant remained true: how do I make more money, faster?...

In this article, I’ll discuss org design and specifically restructuring sales enablement to mimic a traditional product dev team in order to build the sales enablement organization in a way that makes accessing investment dollars based on proven outcomes achievable and maximizes your impact....

The role of marketing is vital for revenue generation, yet, businesses can't seem to get it right. Download this guide to learn how to better connect your marketing efforts with business results through sales enablement....

If you’re a product marketer supporting a sales team, you’ve got a lot on your plate. Find out how the right solution can help you overcome obstacles and turn your marketing into an engine that can turbo-charge your sales growth for years to come....

Life as a product marketer can be rewarding, but if you’re gonna rub shoulders with the top dogs in the industry, you need to master two fundamental product marketing skills: customer retention and cross-sell techniques....

Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential....

While there’s no such thing as a business with an unblemished retention rate, there are strategies you can put in place to reduce churn and protect your business’s prospects. We've mapped out a selection of strategies here - check them out....

Step up your sales enablement game. Learn from the best....