Product Marketing Templates and Frameworks

Templates & Frameworks

Psssst. If you're already a PMA membership plan owner, head here to access your templates and frameworks. 👇

Members-only Templates & Framework | Product Marketing Alliance
Here’s your members-only templates and frameworks hub. Remember, these will be added to every month so keep an eye out for our updates ?.

And for everyone else...

From business case templates to launch checklists to win-loss question master lists to onboarding frameworks, as a product marketer, there are tons of tools you could have in your box to streamline, optimize and improve your efforts. But where do you get them from?

If your current workaround’s a Google search, here’s the problem: there’s no guarantee what you’re working off is qualified. With ours, there is.

Every single template and framework we load into our membership plan has been reviewed and approved by product marketers from organizations like:

And there’s a lot to choose from.

A taste of what’s to come…


  • CAB strategy one-pager

  • PMA Marketing mix framework

  • Competitive intelligence - Porter’s five forces

  • Customer feedback questions

  • Win-loss interview questions

  • Business case template

  • Competitor SWOT analysis

  • Competitive intelligence checklist

  • Win-loss email invite template

  • Market sizing template


  • Segment hypothesis worksheet

  • Segment sentiment audit checklist

  • Jobs-to-be-done canvas

  • Product roadmap framework

  • Pricing strategies framework

  • Launch checklist

  • Internal roadmap template

  • Product launch tiers

  • GTM template

  • Content mapping template

  • Content mapping example

  • S.M.A.R.T. template

  • S.M.A.R.T. template example

  • New product project planner

  • Pricing increase template

  • Guide to pricing models


  • Value proposition template

  • Data request form template

  • 30-60-90 day template

  • Customer journey map

  • PMA churn rate sheet example

  • Onboarding framework

  • New hire onboarding checklist

  • Product marketing career table

  • What is product marketing?


  • B2B segment profile interview questions

  • B2B persona questions

  • B2B buyer persona example

  • B2B buyer persona template

  • B2B user persona example

  • B2B user persona template

  • B2C persona questions

  • B2C buyer persona example

  • B2C buyer persona template


  • Positioning statement template

  • Messaging framework

  • Positioning template

  • Storytelling framework [example]

  • Storytelling framework

Sales enablement

  • PMA cross-sell template

  • Converting freemium users to paid users

  • Battlecard template

  • Customer case study questions

  • Sales script template

  • Sales one-pager [template]

  • Sales one-pager example

  • Buyer funnel [stages + tactics]

  • Sales email templates

  • Objection handling script

  • Sales playbook template

  • Sales enablement maturity model

  • Sales confidence survey questions

  • Product demo checklist template

The best bit? We add to that bank every single month, too. For a sneak-peek of what’s to come, head here.

Oh shucks, we’re blushing 😳

“I’m constantly impressed by the community and resources available. This is speeding up my development and giving new ideas for how to contribute to my peers and my company.”

- Bradley Harrad, Cluster Product Marketing Manager at OVHcloud

“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content it’s worth way more than what we are paying for it.”

- Mathew Sedze, Product Marketing Manager at Facebook

“PMA became the most useful resource as I transitioned into Product Marketing. Whether I'm looking for a positioning framework, or articles on how to best define my role to internal stakeholders, or Q&As with experts in the field, PMA has it all!”

- Sebastian Cevallos, Product Marketing Specialist at Merrithew