“The investment in Pro+ is well worth it for the growth and development opportunities it offers.”
Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
Learn more
The future of product marketing Competing with AI, winning with storytelling
Chapters 
In a rapidly evolving landscape, the speaker emphasizes the importance of adapting product marketing strategies to meet the challenges posed by increasing product complexity and competition. While skepticism exists about the future, AI technology is highlighted as a tool that can streamline tasks and enhance strategic focus, allowing marketers to shift from theoretical personas to data-driven models. The need for emotional understanding and psychology in marketing is underscored, as well as the significance of storytelling in creating authentic connections with audiences. As AI continues to revolutionize content creation, marketers are encouraged to embrace hyper-personalization and collaboration to improve their efforts. Ultimately, the speaker advocates for a future where storytelling and psychological insights drive successful marketing strategies.
Elliott Rayner, CMO, OWOW
Follow us on LinkedIn
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Related resources
See all AI
Alexandria Snow, Solutions Marketing Director at G2, on brand visibility in the age of answer engines
September 04, 2026
10 mins
The Second Reader: How product marketers build personas for AI agents
August 31, 2026
8 mins
The PMM's honest guide to buying AI tools: What to evaluate, what to ignore
August 26, 2026
8 mins
Using Claude Skills, M365 Copilot, and Gemini Gem in product marketing and product management
August 24, 2026
5 mins
.svg)
Start the conversation
Become a member of Product Marketing Alliance to start commenting.
Sign up now