Week 5: personas + jobs-to-be-done


In this presentation, Georgia Diaconsescu, Product Marketing Manager at What3Words, shares an actionable nine-step plan & learnings around enriching personas with jobs-to-be-done.

Key takeaways from the session:

  • Map out each stage and each step of the job
  • Calculate the opportunity score for each job step
  • Select areas of opportunity
  • Organize the opportunity in themes
  • Ideate around the themes with your team
  • Identify your competitive edge. Where do you excel?
  • Select 3 underserved value propositions and test them with your personas
  • Craft your message and TEST
  • (Re)Plan your GTM strategy.