Crikey, is it that time of year again?

That's right, the Product Marketing Awards are back again for 2021, and this September we'll be bringing you the 3rd edition of our annual celebration of industry excellence.

Whether you want to nominate your terrific team, an incredible individual or your superb self we have a category to celebrate every achievement. 🥇

For now though, it's time to get your nominations in 🗳️

Key dates for your diary

  • đź’Ś Nomination deadline: August 18th
  • 🌟 Shortlist announced: w/c August 23rd
  • 🏆 Winners announced: w/c September 13th (we'll be announcing a winner a day, over a two-week period)

2021 Awards Categories

Let's take a look at each of the awards up for grabs...

Product Marketing Leader of the Year

Being a great PMM leader takes courage, commitment and dedication to the core missions and values of product marketing. It also takes someone special to find that sweet spot when it comes to team management and supporting their PMM function. We're looking for outstanding leaders who not only show an intense commitment to their teams and targets, but also to their customers too. Sound like you or someone you know? It's your time to shine, baby!

Product Marketing Team of the Year

Is your team consistently knocking it out the park? Let us know about it. Unwavering commitment, super relationships, and demonstrable results are what we’re on the look out for in this category so if you’re in a team of superstar product marketers (or know one) with the results to prove it, nominate 'em now.

Rising Star - PMM MVP of the Year

If you or someone you know is taking the product marketing world by storm then this is the category for you. We’re looking for product marketers who’re crushing their goals, bursting with passion, and  having a positive impact on their product, team, and company. Know of one? Tell us about them.

Product Marketing Newcomer of the Year

Are you a new kid on the block, joining the product marketing party with an attitude and an appetite for the raising the bar every day? Whether it’s you, a teammate, or someone you know, shout it from the rooftops, and make yourself heard cause we wanna know all about it.

Positioning & Messaging Maestro of the Year

Whether it’s nailing a USP, consistently leaving competitors in the shadows, or succinctly defining core product benefits, a Positioning & Messaging Maestro is a master of their craft. Getting this right is no mean feat so if you or somebody you know is doing wonderful work out there, shine the spotlight on 'em so we can celebrate their excellence.

Above & Beyond Award

It's true what they say, not all heroes wear capes. Some of them wear the (metaphorical and entirely invisible) badge of product marketing honor. That's the kind of  rockstar that'll bag the Above & Beyond award. Someone, or a team of PMMs, who are not afraid to innovate, collaborate, or put others first. Think non-profit initiatives or mentorship schemes, that's the kind of greatness we're after.

Product Launch of the Year

Here at PMA, we love having our heads turned by a product launch that really packs a punch. We know the kind of time and effort that goes into nailing a product launch and we want to give a big slap on the back (and a PMA award) to those with particular product launch prowess. From audience research strategies to social media outreach, we want to know everything about how you (or someone you know) wowed the customer crowds with a new product.

Top Companies to Work in Product Marketing

We've got a lot of love (and kudos) to give to companies that go the extra mile and become one of those businesses product marketers strive to work for. Perhaps it's the awesome perks, close-knit culture, unmatched professional development, inspirational managers or stellar employee collaboration. If your company sounds just like that, let us know because they deserve a good showering of PMA affection.

Our judging criteria

Here's what we’re looking for in our winners:

  • Superstars who are changing the game in product marketing;
  • Solid bottom-line business impact that can be demonstrated - be it revenue, deals closed, lead-gen, stronger processes or setting other teams up for success;
  • Anecdotal support from at least one other member of your/the nominee’s company; plus
  • Anything else you think helps you/your nominee stand out in the crowd.

In the meantime, catch up on last year's winners 👇

Product Marketing Awards 2020: the winners!
The Product Marketing Awards was born from the goal of ensuring that we recognize and encourage outstanding talent and hard work in the field. We received nominations in the droves and whittling it down to the lucky winners was no mean feat, but whittle it down we did.
Product Marketing AllianceChristine Walsh

Happy nominating and good luck!