Follow us on LinkedInThis month, we’re shouting from the rooftops about just how talented people within our product marketing community are.
In this article, we’re highlighting 30+ product marketing managers who’re absolutely smashing it in the field, creating incredible influence within the community, and who we think you should be looking out for in 2022. They’re destined for greatness, and we want you to know about them!
Here we go…
Phill Agnew, Senior Product Marketing Manager at Hotjar
Phill’s a Senior Product Marketer at Hotjar, host of Nudge, the marketing science podcast, that helps PMMs understand the science behind good marketing, and ambassador at Product Marketing Alliance. He has described himself as a keen writer and avid public speaker, with specific interests in product marketing, brand development and entrepreneurialism.
Mark Assini, Product Marketing Manager at Jobber
Mark’s the current host of PMA's Product Marketing Life podcast and the go-to-market PMM for invoicing and payments at Jobber.
Syed Azharuddin, Marketing, Strategy and Growth Manager at Luminous Power Technologies
Syed’s currently working as a Core Team Member, building the solarbyluminous.com business, and offering rooftop solar solutions to Commercial and Industrial clients.
Leading the IP4 (Inside Sales, Promotion, Portal Management, Partnerships & Alliances, and Process) pillars for his business, Syed manages the solution messaging, positioning, and offering along with product management for the in-house CRM and developing Sales Enablement tools.
Cody Bernard, Head of Product Marketing at Dooly
Cody Bernard heads up product marketing at Dooly. He’s had his hand in everything from early-stage startups to later-stage enterprises where he’s focused on go-to-market strategy, messaging and positioning, product launches, competitive intelligence, and more.
Meghan Bourne, Senior Product Marketing Manager at Salesforce
Meghan has been on the Salesforce team for over two years, graduating from Product Marketing Manager to Senior Product Marketing Manager after one year and eight months.
Felipe Cardoso Barbosa, Product Marketing Manager at VTEX
Felipe’s from Brazil and in the past seven years he’s been working with Marketing and Product in tech companies. Currently, he’s a Product Marketing Manager at VTEX, the enterprise digital commerce platform.
Aubyn Casady, Principal Product Marketing Manager at G2
Aubyn Casady is G2's Principal Product Marketer. Her marketing passion lies at the intersection of developing compelling narratives and launching strategic partnerships. In her role, she's had the chance to work with some of the best tech and marketing minds in the game to continually develop unique, one plus one equals three stories for G2's technical integration and syndication products.
Tania Clarke, Product Marketing Lead at Qwilr
Tania’s the Product Marketing Lead for Qwilr, a Series A startup that leverages the power of the web to help sales teams convert more buyers. Before that, she worked as a Senior PMM at Atlassian for two plus years on Jira Service Desk. Prior to Atlassian, Tania built the product marketing at SafetyCulture in her three plus years there.
Al Dea, Host of Product Marketing Careers, PMA Podcast Series
Al’s the Host of the Product Marketing Careers Podcast, and a Former Product Marketer at Salesforce. Through his podcast, training, coaching, and advising, he has helped hundreds of students and professionals transition and land roles in product marketing.
Rupert Englander, Global Consumer Product Marketing Lead, Platform and Partner Experiences at Spotify
After 14 years working in the mobile sector, launching and managing mobile services for the likes of T-Mobile, Three, and Nokia, Rupert joined Spotify in January 2015 to help guide the launch of Spotify on PlayStation.
Since then, he’s supported the company strategy on ubiquity, by driving awareness and adoption of Spotify on all platforms beyond mobile. This includes Spotify on desktop, gaming consoles, wireless speakers, smart speakers and displays, car, TV's, wearables, headphones, app integrations, and more.
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Alyce Erikson, APAC Product Marketing Lead, LinkedIn Marketing Solutions at LinkedIn
Alyce leads product marketing for LinkedIn Marketing Solutions in Asia-Pacific. She’s responsible for building inclusive PMM experiences for LinkedIn advertisers, members, and internal sales teams.
Jana Frejova, Product Marketing Lead at Spendesk
Jana’s an accomplished product marketer, currently establishing a new marketing function focused on product-led growth at Spendesk. She has taken products from early concepts to full market launches and adoption, led strategic initiatives, and oversaw product marketing for key solution lines. Jana has global experience from marketing & strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels.
Ryan Irons, Product Marketing Lead at Meta
Ryan began his career journey as a Marketing Manager and Marketing Lead at Qantas and Virgin Australia respectively- with a focus on growth marketing and CRM. He then moved to Uber, becoming the Product Operations Lead in the UK & Ireland, launching the app into new cities and bringing to market new product features for riders and drivers.
This then prompted his journey to Meta where he has spent three years working his way to his current role as Product Marketing Lead. Here, he looks after the global product strategy and growth for Facebook’s app developer products.
Daniil Karp, GTM Product Marketing Lead at Asana
Daniil leads GTM strategy and execution at Asana, supporting a global business org that includes hundreds of AEs, solutions professionals, and customer success managers across eight global offices.
Natasha Katson, Product Marketing Manager at Staffbase
At Staffbase (formerly Bananatag), Natasha partners with various internal teams to develop strategies that drive product demand, and enable employees internally; conduct market research, adapt value propositions to maximize effectiveness in each context, and more.
Prior to Staffbase, she worked at JetBrains bringing team collaboration tools to market. Natasha was also responsible for marketing campaigns, product onboarding, competitive intelligence, market research, product updates, and more.
Daniella Latham, Senior Product Marketing Manager at Canva
Daniella’s currently Senior Product Marketing Manager at Canva, the online design platform, and was formerly at edtech company Kahoot! Daniella’s a curious product marketer with experience driving holistic marketing and growth strategies. A life-long learner, she thrives in cross-functional roles and is passionate about innovation, user empathy, and groundbreaking technology.
Madison Leonard, Product Marketing Lead at ClickUp
Madison’s an innovative product marketing professional who specializes in building ground-up programs at early and growth-stage tech startups.
Her most recent accomplishments include driving GTM strategy and feature launches at unicorn SaaS company ClickUp, where she was the first product marketing hire.
Conor Mangan, Product Marketing Manager at WhatsApp
Conor moved from Facebook in 2019 to WhatsApp to become a PMM where he is now responsible for new product strategy and go-to-market for WhatsApp Business, with a focus on commerce, discovery and business messaging.
Div Manickam, Author, Mentor, and Product Marketing Influencer
Div has led product marketing efforts in startups and Fortune 500 technology companies. Div was recognized as one of the top Product Marketing Influencers in 2019 and 2020 and Positioning Maestro of the Year 2020 by Product Marketing Alliance for redefining standards, helping shape the evolution of PMM, and elevating awareness among the C-suite.
Andrew McCotter-Bicknell, Senior Product Marketing Manager at ZoomInfo
Four years ago, Andy pivoted from a career in Sales, moved across the country, and began work as a Product Marketer at ZoomInfo. From the moment he began writing his first positioning brief, he was hooked.
After living the full-stack PMM life for two years, he went all-in on building the company's first formal Competitive Intelligence program. During that process, Andy realized how important that function was for fast-growing companies.
Alex McDonnell, Marketing Intelligence Lead at Airtable
Alex runs the Market & Competitive Intelligence at Airtable, which sits in their Product Marketing team. He’s a researcher and a marketer helping sales, CS, and marketing cut through the noise with clear competitive positioning. From there, Alex provides research and recommendations to their product teams who are deciding what to build next.
Nick McLachlan, Senior Product Marketing Manager at Amazon
Nick’s a Senior Product Marketing Manager at Amazon, working on the rewarded advertising product (Moments). He’s a product marketer that wants to create and tell stories that breakthrough and resonate. Passionate about technology, adaptive to change, and hungry to learn. He loves taking complex, complicated issues or trends and unpacking the threads to create simple and differentiated narratives or solutions.
Chakshu Mehta, Senior Product Marketing Manager at Datadog
Chakshu is a Senior Product Marketer with over five years of experience building and executing go-to-market strategies, category creation, and messaging with early-stage B2B startups. Chakshu has experience marketing across various industries from medical to sales tech and most recently DevSecOp technology.
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Madison Moyd, Product Marketing Lead at Dropbox
Madison’s a global marketing strategist with 10 years of experience leading marketing and product initiatives for both SMB and enterprise-level global brands. She’s currently a Senior Product Marketing Manager at Dropbox focused on consumer efforts.
Samer Ragheb, Product Marketing Lead at TikTok
Samer has been in and around different Marketing functions for over 15 years. Between Beirut, Paris, Dublin, Johannesburg, and London, his experience spans across continents. It was through Parisian digital agencies, where he was selling the concepts of Facebook and Twitter to reticent brands in 2008/9, that he ended up joining Facebook as a fresh graduate.
From there, the path went through programmatic platforms, agencies, mobile gaming, and E-commerce among others. Every one of those experiences shaped what would become his current role at TikTok.
Abhishek Ratna, Head of AI/ML Developer Marketing at Google
An engineer by education, a marketer by passion and profession, Abhishek has had a blast marketing everything from video games to diapers to fashion to enterprise software to Ad products to APIs. He currently leads a team of marketers at Google to make TensorFlow the most loved brand among AI and Machine Learning developers.
Luisa Ribeiro Rodrigues, Senior Product Marketing Manager at Adjust
After completing her degree in advertising, Luisa began her career in an ad agency, where she pioneered strategies for mobile-first campaigns. Working with global brands, she had the opportunity to experiment with different formulas to promote products in a multichannel world when mobile was just emerging as a format.
Luisa’s unique set of skills and background led her to product marketing and currently works at Adjust. Today, she continues to innovate the field by combining creativity, analytics, and data.
Trisha Stock-Farmer, Senior Product Marketing Advisor at Cigna
Trisha describes herself as a results-driven professional development and marketing candidate with a proven record in the private, for-profit, and non-profit industries. She has experience developing, organizing, and executing engaging marketing plans, communications, and special events to increase brand recognition.
Scott Shapiro, Principle Product Marketing Manager at Qualtrics
Scott’s a Principal Product Marketer at Qualtrics where he focuses on Customer Success and Growth. In this role, he brings together product marketing and marketing operations strategies to drive customer adoption, usage, and renewal. Qualtrics’ the leading Experience Management firm, which helps companies around the world attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.
Ciara Spillane, Senior Product Marketing Manager at Square
Ciara is a marketing leader with nine years of experience defining and scaling go-to-market programs for early stage, product-led startups. As is the nature of startups (and having been the 1st marketing hire at a handful of them), she’s worn many hats: brand marketing to product, field marketing to comms, and even demand gen to digital. Today, she leans on her experience to bring a strong, holistic vision to the strategy driving adoption and retention for Square Loyalty.
Bruce Swann, Principle Product Marketing Manager at Adobe
Bruce’s a proven product marketing leader. His areas of responsibility have included developing the GTM strategy for marketing solutions, product messaging and positioning, content creation and thought leadership, and sales and partner enablement. He’s focused on the go-to-market strategies and creating and delivering thought leadership at industry events.
Richard Taylor, Senior Marketing Manager at Dell Technologies
Richard has more than 25 years of experience within the IT industry, covering the sales and marketing of computer hardware, accessories, and services into the retail, channel, online, and home shopping markets.
This experience helped lead him into the role he has today as Senior Marketing Manager at Dell, where he’s responsible for leading the Product Marketing team working on Dell's Display business across EMEA. The products encompass Desktop Monitors and Meeting Room Solutions, which include Large Format Displays, Monitor Stands, Mounts & Privacy Filters.
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David Tibbitts, Product Marketing Manager at Notion
David started on Notion's customer support team, responding to customer queries over email and social media.
When he transferred over to the nascent marketing team a year later, the empathy he built for Notion's customers on the support team translated well into product marketing. In his current role as Core PMM, he keeps customers' pain points and challenges at the center of release communications and decision making.
Yasmeen Turayhi, Founder of Modern Product, and Product Marketing Consultant and Advisor
Yasmeen’s the Founder of Modern Product, a boutique product marketing consulting company, author of ‘Product Marketing Debunked’, and ‘The Launch: A Product Marketer’s Guide’. She’s the Editor of the publication ‘The Product Launch: Go-to-Market & Product Marketing Tips’, where she wrote over 50 articles on product marketing with over 150K views.
Yasmeen has consulted with over 25 CEOs and founders in B2B and B2C across a variety of verticals, from seed-stage to public companies.
Conor Tyrrell, Senior Product Marketing Manager at Sojern
Conor’s a Senior Product Marketing Manager at Sojern, a leading provider of digital marketing solutions for the travel industry. With 10 plus years of experience combined across product marketing, L&D, and market research, he currently leads product marketing for Sojern in EMEA - helping drive customer acquisition & retention for their hotel, attraction, and tourism verticals.
Amit Vadi, Worldwide Product Marketing Manager at Apple
Amit’s responsibilities at Apple include leading strategic global research initiatives for core OS platforms (iOS, iPadOS, macOS), key first-party apps/services (like Siri, Safari, iCloud, Mail, Messages, and Facetime), Privacy, and Developer Relations.
Holly Watson, Senior Product Marketing Manager at Amazon Web Services
Holly works across several services to highlight the benefits of the cloud. Her tenure in product marketing spans go-to-market (GTM) strategy, sales enablement, content creation, and leading cross-functional teams.
Want to learn more about them?
Check out our 2021 Top 100 Product Marketing Influencers report to learn more about this inspiring lineup, and receive advice from the most influential PMMs in the industry, like what makes a great PMM, advice for PMM newbies, tips for effective customer-centric marketing and plenty more.
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