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A day in the life of a TikToker; user feedback, releasing updates and building a PMM team

PMM Talks | On-Demand | Product Marketing Strategy

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In this weeks PMM Talks, we catch up with Ray Cao who leads Global Product Strategy & Operations at TikTok. This involves working with SMEs on ad solutions, commercialization, product GTM strategy, and B2B product operations.

In this session, Ray will discuss:

  • Managing an effective feedback loop, rolling out updates at speed
  • Cross-functional collaboration on product updates
  • PMM team structure, reporting and developing effective models
  • A day in the life of a TikToker, how Ray progressed into this role, what it is like to be working in such a high-growth company
  • A case study of a key product launch

About the speaker

Ray (Jiayi) Cao is the Managing Director, Head of Global Product Strategy and Operations for TikTok, the leading short-form video platform designed to inspire creativity and bring joy. He's responsible for building innovative long-term product solutions and setting the global strategic product vision for the commercial team. Ray builds products that provide brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.

Prior to TikTok, Ray was the Commercialization Lead at Google where he provided strategic commercial leadership, conducted analysis, and determined how best to scale B2B solutions in the go-to-market strategy for Google Shopping Ads.

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Meet your host

Silvia Román, Growth Manager @ Growth Tribe

Getting to know people, understand their motivations, and learn about their behavior drive Silvia in her roles in product marketing & growth. She enjoys translating people's stories into valuable insights to build products that are customer-centric. Silvia uses her growth marketing skills to tackle the challenge of finding and optimizing the best data-driven way to approach customers.

Currently Silvia is Growth Manager at Growth Tribe, who help teams acquire the most in-demand digital capabilities through actionable, hands-on, and enjoyable courses & learning experiences. She used her past learnings as Head of Product Marketing & Growth in SaaS, to help grow the B2B portfolio with a customer voice in the product table.

Outside of work, Silvia volunteers as a Head of Marketing & Growth at Lean In Netherlands, a gender equality organization committed to redefining leadership #bethechange. As a proud member of the Latina community, Silvia is also the co-founder of the "Lean In NL en español" , a circle of more than 12 women who gather every month to support each other, take action, and hold ourselves accountable for micro actions towards professional and personal goals.

Living in The Netherlands, Silvia has embraced the Dutch culture by biking along the canals and eating stroopwafels, whilst adding her own flavors and culture by drinking top-quality Nicaraguan coffee.

Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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A day in the life of a TikToker; user feedback, releasing updates and building a PMM team