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A framework for enablement success | Farhan Manjiyani, Grafana Labs

Podcasts | Sales Enablement | Competitive Enablement

A little about Farhan

Farhan is a seller turned product marketer. He's a graduate of the University of Texas in Austin where he majored in Economics and minored in African & African Diaspora Studies.

After graduating, he sharpened his teeth in sales at early-stage startups in four countries on three different continents before pivoting into product marketing. Today, he's launching the next-generation platform for incident response and management (IRM) at Grafana Labs.

Key talking points

In this episode, the pair dive into the world of sales enablement, a topic Farhan spoke about earlier this year at the Product Marketing Summit, Austin.

Mark and Farhan discuss what successful enablement looks like, what enablement material should be built and who should own its creation, common mistakes product marketers make when approaching enablement, and finally, Farhan’s framework for enablement success.

Wanna get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Lawrence and register your interest: lawrence@pmmalliance.com

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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A framework for enablement success | Farhan Manjiyani, Grafana Labs