Every product marketer and product marketing team has goals and objectives which they’re measured against.
Hitting these goals can be challenging, and it’s a part of the PMM role that isn't always welcomed with open arms.
That being said, it doesn’t mean it’s impossible to overcome such obstacles - particularly when you're equipped with expert insights to help you along the way.
In The Goald Standard Podcast, host Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets, including:
🎯 Ebun Onagoruwa, Vice President of Partner Marketing at Zillow,
🎯 Jennifer Marcou, Founder & CEO at Marcou Coaching, and former General Manager, Relationship Marketing and Privacy at Microsoft,
🎯 Angela Byers, Senior Director of Product Marketing Management at Microsoft,
🎯 Liz Tassey, Vice President of Marketing at Truveta, and
🎯 Jenny Herald, VP of Product Evangelism of Gtmhub
Scott and his esteemed guests discuss an array of insightful topics, such as:
🎙 Why outcomes (not just metrics!) are important,
🎙 How to align personal goals with company goals,
🎙 How to set attainable goals & execute with precision,
🎙 Balancing long-term vision and short-term agility for impact, and
🎙 The importance of culture, psychological motivators, and technology for successful goal setting.
Pop in your AirPods, leave mediocrity at the door and prepare to achieve The Goald Standard.Tune in here