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Achieve and surpass your targets with The Goald Standard Podcast


Every product marketer and product marketing team has goals and objectives which they’re measured against.

Hitting these goals can be challenging, and it’s a part of the PMM role that isn't always welcomed with open arms.

That being said, it doesn’t mean it’s impossible to overcome such obstacles - particularly when you're equipped with expert insights to help you along the way.

In The Goald Standard Podcast, host Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets, including:

🎯 Ebun Onagoruwa, Vice President of Partner Marketing at Zillow,
🎯 Jennifer Marcou, Founder & CEO at Marcou Coaching, and former General Manager, Relationship Marketing and Privacy at Microsoft,
🎯 Angela Byers, Senior Director of Product Marketing Management at Microsoft,
🎯 Liz Tassey, Vice President of Marketing at Truveta, and
🎯 Jenny Herald, VP of Product Evangelism of Gtmhub

Scott and his esteemed guests discuss an array of insightful topics, such as:

🎙 Why outcomes (not just metrics!) are important,
🎙 How to align personal goals with company goals,
🎙 How to set attainable goals & execute with precision,
🎙 Balancing long-term vision and short-term agility for impact, and
🎙 The importance of culture, psychological motivators, and technology for successful goal setting.

Pop in your AirPods, leave mediocrity at the door and prepare to achieve The Goald Standard.

Tune in here

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Achieve and surpass your targets with The Goald Standard Podcast