Members-only Podcasts Product Marketing Insider [podcast]: Steven Pelham We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing......
Members-only Podcasts Product Marketing Insider [podcast]: Karim Zuhri In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing......
Members-only Podcasts Product Marketing Life [podcast]: Phill Agnew "25% of marketing budget is wasted, it gets no ROI. 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."...
Members-only Product Marketing Insider [Podcast]: Jeff Curie In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry to the problems most CEOs face....
Members-only Podcasts Product Marketing Life [podcast]: Tamara Grominsky We take a deep dive into customer segmentation with Unbounce's Director of Product Marketing, Tamara Grominsky. From processes to filters to influencing the roadmap to reviewing to reporting, this show's jam-packed with tonnes of action-led takeaways....
Members-only Positioning & messaging The what, why and how of brand promises “At its core, your brand promise should define your entire business and touch every aspect of your company.”...
Members-only Product marketing questions week #26 I’m looking for ideas on ways to collect feedback from Sales and CSMs re new features. Currently, my only input is a CSM sync meeting as Slack deletes messages. Does anyone have any other ideas?...
Members-only Podcasts Product Marketing Insider [Podcast]: Linda Wang As part of our ongoing mission to speak to 50 PMMs and learn about how they got into the industry, what their days look like and who they interact with most, we spoke to Linda Wang, Senior Product Marketing Manager over at Teachers Pay Teachers....
Members-only Podcasts Product Marketing Life [podcast]: Sarah Din We caught up with SurveyMonkey's Director of Product Marketing, Sarah Din, about everything from a day in the life of her shoes to what skills she thinks PMMs need to nail first....
Members-only The ultimate list of collaboration tools for product marketers Product marketers arguably touch more departments than most day-to-day, that we know, but all that contact can be tough to keep on top of without a little help...enter this list....
Members-only Top product marketing skills to smash in 2020 As part of our Product Marketing Insider series, we’ve been picking the brains of PMMs all over the world and getting them to answer one important question: What are the top three skills that have helped you get where you are today?...
Members-only 5 recommended roadmapping tools for product marketers Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....
Members-only A look back on the last year (well, 10 months) Not *another* Happy New Year article you might be saying while simultaneously eye-rolling. Yeah, we get you, but bear with us - ours is packed with a punch....
Members-only 19 of the best competitive intel tools for product marketers Keeping on top of your competitors’ every move is a full-time job in itself and let’s be honest, no product marketer has the time for that as well as all the other aspects of their role. Enter competitive intel tools....
Members-only Product Marketing Questions Week #18 From polls and tool requests to sanity checks and launch matrices, there was a real mix of conversations going off in Slack this week....