Daniel Kuperman

If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....

Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....

Does the thought of interacting with analysts send a shiver down your spine? It used to be a bone of contention for me and was an area I struggled with early on in my PMM career. I want to share how to influence your A/R strategy, why PMMs need to worry about A/R, the role of PMM in A/R, and more....