Using my voice and love of communications to discover, inspire, & make an impact. Product marketer focused on emerging tech reshaping our world. Writer/editor for Medium "We Are Product Marketing"
C-Suite perceptions of product marketing
On my first day at a new startup I remember the CEO rushing up to me to exclaim: “You’re finally here! We have so much to do!” Totally different from any CEO interaction I’d had before, this got me thinking. I started to wonder about this C Suite’s views of product marketing....
So true! 7 ways comedy can impact sales enablement and prospecting
I was browsing through forums on the Sales Enablement Society’s website recently when one thread stuck out to me. It mentioned “roasting a prospect’s pain points” as a sales tactic — making them laugh at a common frustration, and opening the door to a conversation....