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Category shifting product marketing

OnDemand | Product Marketing

Thursday, January 20
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

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PMA Member? This session is already in your OnDemand Library

Peloton is a category transforming company - one that is leading the way for the growth of Connected Fitness as a category and competition that is following suit.

What does it mean to be a PMM? What is most critical, not only to drive product adoption, but broader categorical shift in consumer behavior, all while maintaining your leadership position?

Join this PMMnow session as we cover:

✅  Defining category creating & leading products
✅  What to expect as a PMM
✅  Tips for breakthrough product marketing
✅  Research and customer insights

About the speaker:

Ali Wiezbowski is Director of Global Product Marketing at Peloton, overseeing product marketing for the Peloton bike and portfolio marketing efforts. Her team is responsible for customer acquisition, member engagement and paving the way for Peloton’s future growth. Previous to Peloton, Ali served as Uber’s Global Head of Product Marketing, Driver Engagement.

At Uber, she helped transform Uber’s driver retention strategy, and in parallel focused on changing the public narrative. Prior to Uber, she founded two companies and managed Microsoft’s emerging media investments. Her work has been recognized by Forbes, CNN and Fast Company.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Category shifting product marketing