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What is a competitor SWOT analysis template?
Our competitor SWOT analysis template is a resource used by competitive intelligence and product marketing professionals to evaluate the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of your company in comparison to your competitors.
This template aims to help businesses understand their competitive landscape, identify areas for improvement, and uncover potential opportunities and threats. By analyzing both internal and external factors, companies can make informed strategic decisions to enhance their market position.
Who's it for?
This SWOT analysis template is designed for product marketing managers, business analysts, and strategic planners who need to assess their competitive environment. It's also useful for those involved in market research, competitive analysis, and strategic planning.
The tool is really designed to benefit anyone looking to gain a deeper understanding of their company's standing relative to its competitors – and to identify strategic initiatives for growth and improvement.
How to use the template
Gather Data
Start by collecting information about your company and competitors. Use various sources such as customer feedback, industry reports, competitor websites, and market research to compile comprehensive data.
Analyze strengths
- Your Company: List what you do better than your competitors. This could include superior product features, strong customer relationships, skilled staff, or effective marketing strategies.
- Competitors: Identify what your competitors excel at that you may not be doing well. This could include high engagement webinars, advanced technology, or better customer service.
Identify weaknesses
- Your Company: Acknowledge areas where you lag behind competitors. These could be long customer service wait times, missing features, or poor SEO rankings.
- Competitors: Pinpoint your competitors' weaknesses, backed by evidence such as negative customer reviews or declining market share.
Spot opportunities
- Your Company: Look for emerging trends or untapped markets based on your competitor and customer research. Consider new features, market expansions, or press opportunities that could benefit your business.
- Competitors: Assess opportunities that your competitors are ready to seize or are better positioned to capitalize on.
Evaluate threats
- Your Company: Consider potential obstacles that could hinder your success. Think about new competitors, regulatory changes, technological advancements, or shifts in customer needs.
- Competitors: Identify threats to your competitors' success and how they might pose a direct threat to you, such as rapid growth or market expansion.
Compare and strategize
Use the collected information to compare your company with competitors. Identify areas where you can leverage your strengths, address weaknesses, seize opportunities, and mitigate threats. Develop strategic initiatives based on this analysis to improve your competitive position.
Ready to sharpen your competitive edge? Download your competitor SWOT analysis template now and start making informed strategic decisions!
Download your SWOT analysis template
